McDonald’s

Burgercuda

With McDonald’s rolling out their hotter, juicier, tastier burgers nationwide, we brought back an icon (The Hamburglar)
and gave him a custom getaway car to steal burgers and the attention of America.

The burger stealing spree travelled from Times Square to The Grammys in LA to the Daytona 500
with a simple message to fans: Spot the car. Get rewarded. 🍔

Project Type: Experiential

Role: Creative Director

Team: Anthony O’Neill (ECD), Shadab Wajih (ACD)

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