McDonald’s - McRib

A Whole Lotta McRib Sauce!

To celebrate the return of the McRib, we got saucier than ever during the holidays. We gave fans a chance to savor the McRib’s signature flavor by dropping A Whole Lotta McRib Sauce in limited-edition ½ gallon jugs. And the sauce sold out in 77 seconds!

Project Type: Digital

Role: Creative Director