Lyft x Young Thug

Lyft Launch Party (2021)

We partnered with Young Thug to drop the first album to be launched in a Lyft.
Thug surprised Lyft drivers and played his album PUNK before anyone else heard it.
The drivers went crazy. The internet went crazy. Best of all, the album went #1!

Project Type: Experiential/Social

Role: Copywriter

Team: Nancy Strange (CD), Jane Taylor (AD)

PRESS: Uproxx | Complex | The Source |