LYFT - We've Got Your Ride Back
Lyft
We’ve Got Your Ride Back
Lyft needed a way to gently welcome rides back to the “new normal” after a year-and-a-half-long pandemic pause.
The solution was a message focused on the destination we’re all excited to go – home.
Project Type: OOH, Social
Role: Copywriter
Team: Gianmaria Schonlieb & Nancy Strange (CDs), Jane Taylor (AD)