MCDONALD'S - McDonnell's
McDonald’s - Chicken Big Mac
McDonnell’s
For the U.S. launch of the Chicken Big Mac, McDonald’s secretly collaborated with Chain to create a pop-up duping the Golden Arches.
Fans got the chance to unknowingly try the *real* Chicken Big Mac in the ultimate blind taste test.
Project Type: Experiential
Role: Creative Director
PRESS: Fast Company | Today | Marketing Dive | USA Today | Fortune | Mashed
